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Mazda looks to future finances with new initiative

Mazda, like many modern manufacturers, has finally realised we are living in a techno-age. The majority of us can’t really be bothered to look for a car via the usual means.

Mazda, like many modern manufacturers, has finally realised we are living in a techno-age. The majority of us can’t really be bothered to look for a car via the usual means. That’s why internet sites such as Netcars.co.uk do so well. It enables you to look at thousands of cars without moving your derriere.

The new initiative – known as Mazda Approved Used Cars – is a web based technology that will enable the consumer to see vehicle availability via mobile phones and online. Mazda hopes the new scheme will boost both sales and car finance deals throughout its range.

Michael Stewart, fleet and used car marketing manager for Mazda UK said: "25 percent of all web browsing originates via a mobile device and this trend is growing. It is therefore extremely important that Mazda invests in cutting-edge web-enabled capability.

"Additionally, for many people, mobile phones and iPhones provide access to websites so it is equally vital that our stock of used cars is accessible from such hand-held devices and consumers can liaise directly with our dealers."

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