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Mercedes-Benz India shows financial flurry

India is often praised for being the land of Eastern promise. And you can’t argue with that when the Indian Mercedes-Benz outfit is planning to shake-up its pre-owned car business. The finances will boost its share in the market place and take advantage of India’s apparent love of ‘proven exclusivity’.

India is often praised for being the land of Eastern promise. And you can’t argue with that when the Indian Mercedes-Benz outfit is planning to shake-up its pre-owned car business. The finances will boost its share in the market place and take advantage of India’s apparent love of ‘proven exclusivity’.

Since its launch in May, around 200 cars have been sold, and this segment alone is due to contribute 10% to the German powerhouse’s overall sales in 2010, states Debashish Mitra, director for Mercedes-Benz India.

Mitra continued to say: “Given our brand equity, exceptional resale value and Mercedes-backed warranty and other packages, our pre-owned car business has received an overwhelming response. We expect the pre-owned car business will contribute 10% to our overall sales in 2010 and the same will move up to 25% in three years.”

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