Audi looks to financially stranglehold its rivalsWe all know about the German civil war. Not a war of politics, though. This war has been going for a few decades and includes three or four of Germany’s most successful car manufacturers.
We all know about the German civil war. Not a war of politics, though. This war has been going for a few decades and includes three or four of Germany’s most successful car manufacturers. It often seems that the Bavarian’s are focused more on manufacturing than they are in actual politics. Porsche, Mercedes-Benz, Audi and BMW effectively hate each other. They are constantly trying to out-do each others latest efforts. 1bhp extra here, 5 lb-ft of torque there, it’s warfare at its best.
Now, with India’s growing economy and impressive sales for the motor industry, all the Bavarian marques are after the top spot. Audi has taken a step towards majority with plans to extend its manufacturing process at its existing plant in India. It hopes sales will double by 2015, there will undoubtedly an array of deals, finance packages and loan options for customers to opt for, and in this market, Audi has a tough job to convince the Indian market to switch. . At present Audi is only the third biggest company within the luxury car market, which has obviously not been met with much joy at head office. This move, then, should make the Audi brand a stronger force to be reckoned with in years ahead.
Posted by Edwin Miles on