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German financial civil-war in China continues

The war continues, BMW has taken the initiative and linked a deal with Chinese partner Brilliance China Automotive to provide financial services in the world’s largest car market.

The war continues, BMW has taken the initiative and linked a deal with Chinese partner Brilliance China Automotive to provide financial services in the world’s largest car market.
 
The new venture will be named, BMW Automotive Finance (China) Co, which will own 58 per cent, while BMW Brilliance Automotive Ltd (BBA), secures 42 per cent. The new company will see BMW customers taking advantage of the car finance deals that will be on offer. It is the latest move by a German marque in China, as the big three are all fighting to secure majority stake.

A statement said that the new endeavor "will provide a variety of financial services, including retail and wholesale finance, as well as leasing services to support sales of BMW sedans by BBA in China.”

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