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Bavarian brands relishing financial success in China

All the major German manufacturers are currently embroiled in a civil war – except it isn’t in their homeland. China has become the latest hotspot to receive an unfriendly war, and the Germans are trying their best to achieve car financial success.

All the major German manufacturers are currently embroiled in a civil war – except it isn’t in their homeland. China has become the latest hotspot to receive an unfriendly war, and the Germans are trying their best to achieve car financial success.

BMW, Audi and Mercedes-Benz have all tried their best to create a majority stake within China. At present the companies have used strategic business models that introduce special car finance offers and tempting deals to try and persuade the Chinese buyer into their dealership. Mercedes has announced a tripling of sales, while BMW are currently selling 82 per cent more than last year.

The allure of the German brands is due to the luxury offered by the manufacturers. China is in love with the luxury car sector, and the invasion isn’t even close to ending. Keep a look out for the latest news on this subject, because whoever wins, will be laughing all the way to the bank.

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