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Which? Magazine in trouble with car dealers; exposes financial gains.

Which? – A popular ‘consumer first’ magazine has got into a bit of a bruh-ha-ha with car dealers. The report has suggested and revealed that car dealers use dirty tricks whilst alluring consumers into buying a car.

Which? – A popular ‘consumer first’ magazine has got into a bit of a bruh-ha-ha with car dealers. The report has suggested and revealed that car dealers use dirty tricks whilst alluring consumers into buying a car.

“We knew that, anyway”, I hear you scream, well, the big news comes from Which magazine actually revealing the so-called dirty tricks – something the car dealers aren’t too happy with at all.

Apparently, some dealers use certain techniques to sell its cars:
•    High-balling – which consists of the salesman offering the customer a ridiculously good value for their trade in, but less discount on the actual car that’s being sold.
•    Ankle tapping – This is basically the opposite of the aforementioned.
•    Time of the month – The dealer would tell the customer he needs to make the sale to up last month’s sales figures, and also that he is towards the end of month target.

Paul Everitt, Chief Executive of The Society of Motor Manufacturer and Traders, spoke to Autoblog UK and said: "As an industry we recognise the need for continuous improvement and, through initiatives like Motor Codes, are committed to transparent monitoring and raising standards. I understand the need for interesting headlines, but there must also be fair comparisons and secure analysis."

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