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Tata Nano shows car finance can boost sales

A few months ago, carfinance24/7 wrote a news story regarding the potential demise of the world’s cheapest car, the Tata Nano. Sales were low, demand was low and the desire of the Nano was low.

A few months ago, carfinance24/7 wrote a news story regarding the potential demise of the world’s cheapest car, the Tata Nano. Sales were low, demand was low and the desire of the Nano was low. Nobody wanted one, and Tata were in big trouble. Now, though, after a nationwide campaign, lengthier warranties and easier car finance, the Nano seems to be selling.

Sales have gone up more than 10-fold in December, and the Nano will now be available through 874 dealers across India. Umesh Karne, a Mumbai analyst working with BRICS Securities LTD said: “Tata Motors is now focusing on the Nano because its reputation is riding on it,”… “Measures such as easy financing and the maintenance offer have reassured customers.”

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