Skip to content

RBS Insurance joins Sainsbury’s car finance

RBS Insurance, which is part of the Royal Bank of Scotland Group PLC, and J Sainsbury PLC’s finance arm, have announced they were in discussions to set up a five-year deal which would see car insurance under the Sainsbury’s name through RBS Insurance.

RBS Insurance, which is part of the Royal Bank of Scotland Group PLC, and J Sainsbury PLC’s finance arm, have announced they were in discussions to set up a five-year deal which would see car insurance under the Sainsbury’s name through RBS Insurance.

The deal would help car finance customers achieve car insurance via a new means, and Paul Geddes, chief executive of RBS Insurance said: "Sainsbury's Finance is an attractive partner due to their strong distribution channels in stores and on the web, and a compelling loyalty card proposition."

"We are currently the largest motor insurer in the U.K. and we have a proven track record working with a variety of brands across a number of key commercial sectors," he added.

Posted by on

Back to March 2011

Back to top