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Ford boss cancels dreams of car finance revival for Capri

Any Blue Oval car finance fans hoping that Ford will bring back the Capri name are in for a disappointment, as the company’s UK chief Mark Ovenden dismissed the idea speaking to Autoblog.

Any Blue Oval car finance fans hoping that Ford will bring back the Capri name are in for a disappointment, as the company’s UK chief Mark Ovenden dismissed the idea speaking to Autoblog.

Speaking about the new Evos concept, Ovenden said: "If you read the papers you'd think it WAS a Capri, but there are absolutely no plans to make it so,"

"Despite the fact I think we could capitalise on that sector in Britain, I think it is unfortunately one of those vehicles which got tarnished with bad 'Essex boy' connotations.”

"There is a tremendous amount of nostalgia for Capri, but the trouble is it was essentially a British phenomenon and it didn't do very well in the rest of Europe”.  “I think Capri probably sits in the past now. It's a wonderful memory but I think that's about all it ever will be."

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