Range Rover Evoque Charts An Astonishing 108,598 Sales in 2012
Against a background of declining sales and manufacturing of cars across Europe, 2012 was indeed a banner year for UK car production. A closer look at the figures though reveals some surprising winners in the car sales league. Leading the all-conquering sales drive was the all-wheel drive Range Rover Evoque.
Against a background of declining sales and manufacturing of cars across Europe, 2012 was indeed a banner year for UK car production. A closer look at the figures though reveals some surprising winners in the car sales league. Leading the all-conquering sales drive was the all-wheel drive Range Rover Evoque. This eye catching off roader went off the sales charts with an astonishing 108,598 sales in 2012. Indeed, demand for the car was so great that the Halewood Land Rover plant where the Evoque is manufactured was forced to ramp up production with 24 hour shifts during August. This was the first time in the plant's history that it had geared up for round the clock production and the expansion created some 1,000 new jobs. Land Rover's production overall was up a very healthy 28% on 2011 figures.
Elsewhere, other British manufacturers weighed in with some more impressive performances. According to figures from the Society of Motor Manufacturers and Traders (SMMT) Jaguar managed a creditable 12% increase in production during 2012, although it should be noted that the smaller numbers of cars being manufactured by jaguar means that this equates only to an additional 6,000 vehicles. At the other end of the scale, Nissan's super-efficient Sunderland plant recorded a modest 6.3% rise which actually meant a total of more than 500,000 cars being produced in 2012. BMW's MINI continues to go from strength to strength with an ever expanding model range and sales jumped by 8.4%.
The picture was more mixed at Honda who did record an incredible 70% leap in sales but this was against a 2011 which, hampered by the Japanese tsunami and other factors, had been an absolutely terrible year for the Japanese company. Fellow Japanese manufacturer, Toyota, was the only major company to witness an overall decline in sales during 2012, although production at Vauxhall's Astra factory at Ellesmere Port also contracted. The figures neatly demonstrate the fractured nature of the market. Mass market car producers are clearly having a very tough time at the moment as can be seen from the figures for most European marques. The luxury end of the market on the other hand is holding up very well indeed. This suits the UK's car making portfolio perfectly, with brands like Jaguar, Land Rover, Aston Martin and indeed the BMW MINI, ideally placed to take advantage. It is especially telling that more than 80% of the cars manufactured in Britain were exported, with the emerging economies of China and India joining the USA as fan of British quality marques.
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