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US car makers enjoy best month since 2007

After the excitement of the Geneva Motor Show, the focus has shifted to North America and the annual New York International Auto Show. The show got underway on March 29th and runs until April 7th which is perfect timing as the industry in North America received more good news about its continuing recovery.

After the excitement of the Geneva Motor Show, the focus has shifted to North America and the annual New York International Auto Show. The show got underway on March 29th and runs until April 7th which is perfect timing as the industry in North America received more good news about its continuing recovery. Figures just released show that March was the best month for the US car industry since 2007. Market sentiment is extremely positive in the US where the big three Detroit car makers outperformed the rest of the industry in what was anyway a stellar month.

General Motors (GM) and Ford posted sales increases of an almost identical six percent while Chrysler was not far behind with a 5 percent increase. Global manufacturers as a whole saw an increase of four percent in US sales against 2012 figures. GM sales operations manager, Kurt McNeil commented: "It was our best March in five years. We feel really good about that. It was really led by Cadillac and Buick." Indeed, Cadillac saw an incredible 50 percent rise in sales and Buick recorded and impressive rise of 37 percent.

Ford was putting its strong performance down to two new models, the Fusion and Escape. Ford vice president of marketing, sales and service in the US, Ken Czubay, commented: "Customers are buying our all-new Fusion and Escape in record numbers and we are working harder than ever to keep pace with demand for these fuel-efficient vehicles. Full-size pickup demand continues gaining momentum, outperforming the industry for the third consecutive month." Ford saw an increase in pickup sales during March of 16 percent. Chrysler meanwhile had an even better showing with sales of their Dodge Ram model increasing by 24 percent.

March was also Chrysler's best month since December 2007 and was the company's 36th consecutive month of year on year sales increases. Chrysler head of US sales, Reid Bigland, confirmed: "With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years. Furthermore, in spite of limited inventory last month on some of our most popular models, we also managed to record our strongest monthly sales since December 2007." Elsewhere, Volkswagen saw a 3 percent rise in sales with Nissan and Toyota recording modest one percent rises. It will be hoped that such recoveries in the US bode well for the beleaguered European industry.
 

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