Exports Soar for Bentley and Jaguar Land RoverTwo of the UK's leading car makers are experiencing a continued boom in sales to emerging markets. Both Bentley and Jaguar Land Rover (JLR) have announced increased sales for the first quarter of 2013 which have been largely driven by buoyant demand from emerging markets like China and India.
Two of the UK's leading car makers are experiencing a continued boom in sales to emerging markets. Both Bentley and Jaguar Land Rover (JLR) have announced increased sales for the first quarter of 2013 which have been largely driven by buoyant demand from emerging markets like China and India. JLR, owned by Indian giant, Tata, reported the best quarterly sales performance in its history. The company said sales were up 17% in comparison with the first quarter of 2012. Bentley meanwhile, owned by German car manufacturer, Volkswagen, managed even better results with a 26% increase in global sales over the first quarter of 2013.
Export sales were reckoned by both companies to be the main reason behind such strong sales performances but sales in the domestic UK market were also strong. JLR recorded an increase in UK sales of 14% while Bentley romped home with a remarkable 60% rise in sales over the first quarter. The results contrast the wider British car sales figures which are expected by industry analysts to show only a modest increase, if any, over the course of 2013.
At JLR, more than 115,000 Jags were sold across the globe in the first quarter of 2013, with stable mates, Land Rover, accounting for 95,000 units. Land Rover's figure made for another record, being the highest sales figures in its history. JLR group sales director, Phil Popham, commented on the results: "Jaguar Land Rover has had a record breaking start to the year reflecting the continued interest in our two great brands and our commitment to delivering desirable products that resonate with customers across the globe."
Bentley meanwhile attributed its sales success to a strong performance in the key US market but also credited an 'outstanding' performance across the Middle East, Europe and Asia Pacific. The company also opened 8 new dealerships in the region. Bentley sales boss, Kevin Rose, commented: "Although conditions in some markets are becoming more challenging, we are continuing to increase our market share thanks to our growing global presence and growth in key new markets, such as Russia." Bentley sold 632 cars to its US customers in the first quarter of 2013, representing an increase of 35% on the same period for 2012. Middle Eastern sales were up by a whopping 41% during the same period while Asia Pacific sales figures rose by an incredible 68%.
Posted by Edwin Miles on