Skip to content

Bonnet puts the lid on Jaguar F-Type Roadster production

The eagerly anticipated Jaguar F-Type Roadster has generated keen interest across the globe but it seems that design issues will limit sales of the convertible sports car. Sources at Jaguar have confirmed that complexities in the manufacturing processes involved in the construction of the single-piece aluminium bonnet will limit the number of the new models which can be made.

The eagerly anticipated Jaguar F-Type Roadster has generated keen interest across the globe but it seems that design issues will limit sales of the convertible sports car. Sources at Jaguar have confirmed that complexities in the manufacturing processes involved in the construction of the single-piece aluminium bonnet will limit the number of the new models which can be made. There are also concerns about the capacity of the company which supplies the Jaguar F-Type Roadster's electronically folding cloth roof. Jaguar global brand director, Adrian Hallmark, has confirmed that, although it might be possible to increase roof production through extra investment, there does not seem to be a short cut which would allow greater volumes of the huge clamshell bonnet to be produced.

The Jaguar F-Type Roadster is built on the same production line as Jaguar's other sports cars, the XK coupe and XK convertible, at the company's Castle Bromwich factory in Birmingham. The production limit at the plant is thought to be around 15,000 cars and according to Hallmark there is 'almost infinite flexibility' in how that capacity is divided between the three cars. It appears though that there is no way of increasing the total production number.

That could be a blow to Jaguar, who have seen a healthy pent up demand for the Jaguar F-Type Roadster. According to the company, some 80,000 people have registered to be kept informed about the vehicle and around 20,000 of those have indicated that they would like a test drive in the new car. Around 2,000 of these potential customers are in the car-making stronghold of Germany. That demand has led to half of the first year production of the Jaguar F-Type Roadster already being sold, leading to waiting times stretching towards autumn for anyone ordering one of the cars today.

Jaguar boss Hallmark added: "Interest is huge in the United States and big in the UK. We have had way more interest in this car than for any launch we have ever done before. It is similar to what Land Rover experienced with the Evoque." The launch of the new F-Type Roadster is being accompanied by a 12 minute dramatic film, called Desire. The film is an ambitious piece, starring Damian Lewis and produced by Brooklyn Brothers and Ridley Scott Associates. With music by Lana Del Ray, it follows Lewis' task of delivering an F-Type Roadster in an American desert while being pursued by all sorts of bad guys. A preview of the film is available on Youtube, where it has already had over 100,000 views as of April 15.

Posted by on

Back to April 2013

Back to top