Let the music play – and the films and gamesRecent developments have shown that technology is becoming ever more closely entwined with the cars we drive. Insurers are promoting gadgets that will report back on how you are driving and hence alter your premiums.
Recent developments have shown that technology is becoming ever more closely entwined with the cars we drive. Insurers are promoting gadgets that will report back on how you are driving and hence alter your premiums. Satellite navigation is almost old hat but now car manufacturers are trialling new systems, which allow cars to communicate with each other and warn in real time of dangers on the road ahead. Clearly these technologies are all aimed at the more serious side of motoring but those in the entertainment side of the industry are not being left behind.
A new survey by motors.co.uk has shown that more than 75% of drivers will be looking for a digital radio in the next car they buy. A quarter of respondents added that they would like the ability to play DVDs on screens in the back of headrests and an adventurous 10% wanted games consoles available for back seat passengers. Head of market research at the website, Dermot Kelleher, said "One of the key trends in the automotive sector this year has been the desire of carmakers to develop more innovative in-car entertainment devices and apps. Music streaming platform Spotify has announced partnerships with both Volvo and Ford which will see the service integrated with the dashboard and steering wheel control systems of selected models."
At the moment, around 80% of drivers have a CD player in their car but that figure drops to 38% for digital radios. Only 25% have the facility to connect an MP3 player to their stereo, so clearly there is scope in this part of the market for growth. More than a third of respondents said they would like to be able to stream music from a cloud service like Spotify, directly from their car's infotainment system. A spokesman for the website added: "Dealers are perfectly placed to understand the desires of the consumer marketplace when it comes to in-car infotainment. There are plenty of innovations within the new car marketplace and a large volume of built-in tech which is now making its way into the used sector. The challenge is to know which technology will add a price premium and which is less desirable to the modern consumer. Many manufacturers have tried out in-car entertainment systems which didn't work or have been superseded by modern technology. But, there are a few standard upgrades which will almost always add value; including digital radio, DVD-playing facilities and smartphone connectivity."
Posted by Edwin Miles on