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AA turns used car salesman

The car sales industry is to get yet another new player, with the news that the AA is to start a car selling business. The motor services company has gone into partnership with an online car sales outfit, Vcars, to set up their website called AA Cars.

The car sales industry is to get yet another new player, with the news that the AA is to start a car selling business. The motor services company has gone into partnership with an online car sales outfit, Vcars, to set up their website called AA Cars. At time of writing the site has over 114,716 cars for sale. An AA spokesman said that the company wanted to 'clean up' car sales and pointed out that the car was the second largest purchase most people make, behind their house. It seems that they might be playing a little catch-up with their rivals though, as the RAC announced similar plans two months ago.

The AA has explained that it will not be doing any actual selling itself though. This is handled through the VCars existing online car sales platform. This Vcars site has been rebranded in AA livery and at launch had nearly 2,000 car dealers offering their wares on the site. The AA claims that the site 'works rather like a dating agency' by matching cars to the specific requirements of the customer. The site then 'introduces' the customer to relevant dealers, leaving them and the customer to complete the deal.

One of the site's unique selling points is that every car is offered with a free AA Cars history check. This ensures that any vehicles offered for sale on the site are free from outstanding finance and have not been written off or stolen. This should give the customer some peace of mind about purchasing a car on the site. On the face of it, the new site looks much like a 'white label' rebranding exercise of the existing Vcars platform but the AA deny this, with a spokesman saying that the company was serious about the move and had a 'solid business plan that will see the car sales network develop and grow'.

This is not new ground for the AA as it previously dabbled in car sales around a decade ago. The new project is, according to the AA, a more 'serious' endeavour, with a spokesman adding: "This venture, unlike the previous attempt, is based on a solid and successful business that has rapidly grown and has a proven track record." The RAC's used car operation is called RAC Cars and was launched in May of this year. It currently has just over 60,000 cars for sale.
 

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