Caterham Group has new CEOBritish sports car maker, Caterham, has appointed Graham MacDonald to be the CEO of parent company, Caterham Group. The move comes as Caterham seeks to reposition itself as a mainstream car maker in the global market. MacDonald, who is also the CEO of the core business, Caterham Cars, will oversee the strategy that will lead the company into new sectors.
British sports car maker, Caterham, has appointed Graham MacDonald to be the CEO of parent company, Caterham Group. The move comes as Caterham seeks to reposition itself as a mainstream car maker in the global market. MacDonald, who is also the CEO of the core business, Caterham Cars, will oversee the strategy that will lead the company into new sectors. The new direction is seen as the brainchild of Caterham's charismatic co-chairman, Malaysian entrepreneur, Tony Fernandez. Mr Fernandez is a director of the airline AirAsia and chairman of English football team QPR. He also founded Caterham F1, the company's racing subsidiary.
Since becoming co-chairman of Caterham Group in 2011, Mr Fernandez has sought to move away from the company's traditional niche as a specialised sports car maker and build the business as a mainstream car manufacturer. Alongside its Caterham F1 Team, the company has already set up two other new divisions, in Caterham Technology and Innovation and Caterham Composites. The latter specialises in advancing the use of carbon composites in manufacturing. Mr MacDonald has been appointed to lead all divisions of the company as CEO of Caterham Group. It is a new role that has been created specifically for him.
Caterham has already grown impressively over the last two years since Mr Fernandez took over as co-chairman. In addition to the F1 racing team, the company has partnered with Renault's Alpine division to design a new sports car that will be launched in 2016. At the Singapore Grand Prix in October, the company revealed its first new road car for almost 20 years in the shape of the AeroSeven Concept, a modern take on the classic Caterham Seven sports car. The company plans additional new models in the SUV and city car sectors and it is also expanding into other arenas. Projects in the airline and marine sectors are already underway.
Mr Fernandez explained the new role for Mr MacDonald, saying: "In the short time that Graham has been at the helm of Caterham Cars in what is a fascinating period of change for the brand, he has been a dynamic and steadfast leader. His experience and dedication is exactly what we now need to drive the Group forward into its next, exciting chapter."
Mr MacDonald added: "The last year has been a whirlwind for me and I'm honoured to be asked to elevate my role for the whole of the Caterham Group. Caterham is going through a revolution in terms of its brand proposition and status so to be at the forefront of that change is a once-in-a-lifetime opportunity for me."
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