BMW moves to boost used car salesLuxury German car manufacturer BMW has announced a new incentive scheme to encourage dealers to sell more of its used cars, reports Motor Trader.
Luxury German car manufacturer BMW has announced a new incentive scheme to encourage dealers to sell more of its used cars, reports Motor Trader.
The package includes a £600 bonus for selling a used BMW that is more than two years old and a £300 bonus for selling newer used vehicles.
The company hopes this will allow it to take control of the top end of the used car market.
"While Audi and Mercedes-Benz concentrate on boosting the sales of new cars, we encourage our dealers to do all they can to be active in the used sector," Jim O'Donnell, UK managing director of BMW, told Motor Trader.
"This programme is starting to pay dividends. This side of the business is set to make a big contribution to revenue this year," he added.
Buying used is both a great way to afford a more luxurious vehicle and to avoid the instant depreciation suffered by new cars.
Used cars are also made more affordable by taking out a car loan or car credit deal.
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