Car finance helps women get motoringA growing number of women are buying cars for themselves or having a say in the purchase of a family car, often with the help of car loans, a new survey has shown.
A growing number of women are buying cars for themselves or having a say in the purchase of a family car, often with the help of car loans, a new survey has shown.
The Women and Motoring poll for the SMMT industry group found that 61 per cent of women had chosen or had a strong influence on which car was bought, compared to 75 per cent of men.
While men still remain in the lead this gap is far smaller than it has typically been, suggesting women are taking a greater interest in buying cars and are insisting on their right to be involved in such a major purchase.
"Our findings show nearly as many women are buying cars as men. So manufacturers and dealers ignore their views at their peril," said Christopher Macgowan, chief executive of the SMMT.
Encouragingly, the study also found that women today feel more confident bargaining over cars and trying to strike a deal, with women under 40 in particular happy to barter and to do so alone.
"I'm pleased to note that younger women in particular are generally having a good experience in dealerships. However, the industry probably needs to work on explaining technological progress to more mature drivers, both in terms of safety and environmental technologies," he added.
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