Louis Rix - Co-Founder and COO
Louis Rix is the co-founder and Chief Operating Officer of Car Finance 247, the UK’s leading digital car finance platform, which he launched with his brother, Reg Rix, in 2006.
Through Car Finance 247, Louis has been one of the early innovators in bringing the traditional car financing market online. He has been instrumental in creating the company’s digital, streamlined, and customer-focused approach to car finance, which helps thousands of drivers each month find finance options that suit their needs.
Alongside founding Car Finance 247, the Rix brothers also acquired ownership of the Carcraft brand and IP in 2015.
Louis' Experience
As Chief Operating Officer of Car Finance 247, Louis has a hands-on role in the day-to-day running of the award-winning Manchester-based business, including overseeing the marketing and finance functions.
The Rix family has a background in motor trade, which has given Louis a unique understanding of the automotive and car finance sectors. Louis’ extensive experience has made him a trusted authority in the field, and he has shared his industry insights for publications including Business Insider.
Awards
- Car Finance Awards 2026 (Shortlisted)
- Best Direct to Consumer Proposition – Credit Strategy Awards 2025 (Winner)
- Lead Generation Award – Finance & Insurance (F&I) Awards and Conference (Winner)
- EY Entrepreneur of the Year Awards (Winner)
- Best Online Broker – The Money Awards (Winner)
- Business Cloud – Northern Leaders 2025
- Fintech Times – Behind the Idea: Car Finance 247
- Motor Finance Online – Key automotive industry trends to watch in 2025
- Manchester Evening News – How brothers Reg and Louis Rix are shaking up the marketplace with CarFinance 247