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Our website, mobile app, text messages, chatbox, emails, phone calls, members portal, services, and any other online or digital method of communication (collectively referred to as our "Platforms") uses cookies to distinguish you from other users on our Platforms. These cookies help to enhance your browsing experience, improve the performance of our Platforms, and better understand our users' preferences.

This policy explains what cookies are, how we use them, and your choices regarding their use.

What are cookies?

Cookies are small text files stored on your device when you visit our Platforms. They help us recognise your device and remember your preferences or activities. Cookies do not give us access to your computer and/or mobile device or any information other than what you choose to share.

Types of cookies we use

  1. Strictly Necessary Cookies - These are required for the operation of our Platforms. They include, for example, cookies that enable you to log into secure areas of our Platforms, use a shopping cart, or make use of e-billing services. These cookies are necessary for the website and app to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your and privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work.
  2. Analytical Cookies - These allow us to recognise and count the number of visitors and to see how visitors move around our Platforms when they are using it. This helps us to improve usability and ensure visitors can find what they need easily. These cookies also allow us to count visits and traffic sources so we can measure and improve the performance of our site.
  3. Performance Cookies - These collect information about how you use our platforms, e.g., which pages you visit and if you experience any errors. They do not collect information that identifies you personally. Instead, they help us enhance functionality, understand user interests, and evaluate the effectiveness of our advertising.
  4. Functionality Cookies - These are used to recognise you when you return to our Platforms. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region) to provide enhanced functionality and personalisation. These cookies may be set by us or by third-party providers whose services we integrate. If disabled, some or all features may not function properly.
  5. Targeting Cookies - These cookies track your visit to our Platforms, including the pages you view and links you follow, to make content and advertising more relevant to your interests. Our advertising partners may also set these cookies to build a profile of your preferences and display targeted ads on other websites.
  6. Advertisement Cookies - These are used to collect data about your browsing habits, your use of the services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content on the services. Third-party sites and services also use Advertisement Cookies to deliver content, including advertisements relevant to your interests on the services and third-party services. If you reject these cookies, you will see less relevant advertising.

We use cookies on our Platforms to:

  • Understand how you have arrived on our Platform (i.e. which partner or introducer has referred you, where applicable).
  • Recognise you on return visits, making your browsing quicker and easier.
  • Understand your preferences and customise your experience.
  • Conduct research and analysis to improve our services.
  • Deliver targeted advertising relevant to your interests.

Please note, we do not identify you as a user until you apply for car finance and provide your email address.

In most cases, we will need your consent to use cookies on our Platforms. The exception is where the cookie is essential for us to provide you with a product or service you have requested.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Table

Cookie Settings

You can choose to accept or decline cookies from our Platforms. If you would like further information about cookies and how to restrict cookies through your browser, please visit either allaboutcookies.org or the Information Commissioner's webpage on cookies: ico.org.uk.

In relation to our website, most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. The methods for doing so vary from browser to browser and from version to version. You can, however, obtain up-to-date information about blocking cookies via these links:

If you block cookies, you will not be able to use all the features on our Platforms and may not be able to use our Platform(s).

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

  • Google/DoubleClick
  • Segment
  • Microsoft (Clarity, BingAds)
  • CookieYes
  • Cloudflare
  • WebTrends
  • Eploy (jobs.carfinance247.co.uk)

Our Platforms may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party platforms and are not responsible for their privacy statements or use of cookies. When you leave our Platforms, we encourage you to read the privacy and cookies policy of every website and/ or application you visit.

Who sets these cookies?

Both first-party and third-party cookies are used on our website.

First-party cookies are cookies set by us and enable the Platforms to work as you might expect it to. They are also used to give us anonymised data about how our Platforms are being used, the browser, the type of device accessing it and where, generally, the device is located.

Third-party cookies are set by others but may also enable us to learn more about our visitors/customers, allowing us to provide a more personalised service, or in connection with advertising.

We will ask for your permission to place cookies or other similar on your device, except where it is essential for us to use them in order to provide you with a service that you have requested. Consent to the use of cookies may be withdrawn at any stage, but it is likely to affect your use of our Platforms.

Behavioural Advertising

Please be aware that we use third party advertising companies to collect digital, non-personally identifiable information for online behavioural advertising to provide targeted display advertisements, likely to be of greater interest to you, through participating publishers and advertisers. Such information may include non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of cookies and other technology. To learn more about online behavioural advertising or to opt-out of this type of advertising, please click on the following link: networkadvertising.org/choices.

We use cookies, pixels, and similar tracking technologies to enhance your browsing experience and provide personalised advertising. These technologies help us track how users interact with our site, measure the effectiveness of our campaigns, and ensure we deliver relevant content.

Enhanced Conversions (SA360)

To improve the effectiveness of our Google advertising, we use Enhanced Conversions through Google Search Ads 360 (SA360). This technology allows us to track when users take valuable actions on our website, such as making an application for finance or signing up for our service, after interacting with our ads. This helps us optimize our ads and measure their performance.

Consent Mode (SA360)

We use Consent Mode in line with your preferences to control how certain Google tags (like those for advertising and analytics) behave based on whether you have consented to their use. This ensures that tracking technologies adjust to reflect your choices, and no tracking occurs where consent has not been given.

Conversions API (Meta)

We also use Meta's Conversions API (CAPI) to improve the targeting and performance of our Meta advertising campaigns. This API allows us to send certain data about user actions directly to Meta's servers. It helps us ensure we're reaching the right audience with ads that are relevant to their interests.

Google Analytics 4 (GA4)

We use GA4 to monitor user interactions with our website and gain insights into how our site performs. This data is essential for improving user experience and measuring the impact of marketing activities, including tracking conversions and analysing website performance.

These tools enable us to provide more personalised advertising experiences, while giving you control over your data and preferences. To learn more about online behavioural advertising or to opt-out of this type of advertising, please click on the following link: networkadvertising.org/choices.

To opt out of being tracked by Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout.

or how long do our cookies last?

The cookies we use last for different lengths of time. This depends upon the purpose for which they are used.

Session cookies are temporary cookies which are stored only until you leave our Platforms, or when you close your web browser/ app.

Persistent cookies last for a fixed period of time, defined within the cookie, and allow our Platforms to recognise the device again when the user returns to that website/ app on that device.

Changes to this policy

We may update this cookie policy from time to time. Please review it periodically to stay informed of any changes.

Last updated: 15 August 2025