Car Finance 247 appoints Alan Smith as Commercial Director to accelerate growth and platform development
Car Finance 247, one of the UK's leading digital motor finance platforms, has appointed Alan Smith as its new Commercial Director, strengthening the company's leadership team as it continues its delivery of technology-led solutions serving consumers, lenders and dealers.
Alan Smith joins Car Finance 247 with more than two decades of experience across the motor finance and automotive sectors, bringing extensive expertise in developing digital finance solutions, building lender and distribution partnerships, and scaling commercial propositions from concept through to profitable growth.
In his new role, Smith will lead the company's commercial engagement with lenders, helping to enhance Car Finance 247's proposition and support its long-term growth ambitions. He will also assume responsibility for the B2B segment of the business, supporting the growing team on our dealer introduced relationships and proposition.
Smith previously spent 11 years at Evolution Funding Ltd, where he held a number of senior leadership positions and played a key role in developing lender relationships and distribution strategies. Prior to that, he served as Operations Director at Jigsaw Finance for three years and spent six years with Pentagon Group as Group Finance & Insurance Manager.
The appointment comes at a pivotal stage in Car Finance 247's strategic evolution as the business continues to develop a technology platform designed to connect dealers more effectively with a broad panel of lenders while delivering a faster, more seamless finance journey for consumers.
"Alan's appointment is a significant milestone for Car Finance 247 as we continue to execute our strategy for ambitious, but sustainable growth," said Reg Rix, CEO of Car Finance 247. "His experience across lender relations, dealer development and digital finance is second to none. As we continue to develop as a technology platform that creates value for dealers through deeper integration with lenders, Alan's expertise will be instrumental in helping us scale our proposition, extend our reach and deliver even better outcomes for our partners and consumers."
Smith said he was excited to join the business at a time of significant opportunity for the automotive finance market.
"Car Finance 247 has built a strong reputation for helping consumers access vehicle finance through a market-leading digital experience," said Smith. "I'm delighted to be joining the business at such an exciting point in its journey. There is a tremendous opportunity to strengthen relationships with lenders and dealer partners, further develop the platform proposition and create a more connected finance ecosystem. Ultimately, our goal is to make it even easier for consumers to quickly and seamlessly access the finance solution that best meets their needs while supporting sustainable growth for all our partners."
Rix added that Smith's appointment reflects the company's commitment to investing in leadership capabilities that support the next phase of growth.
"As the market continues to evolve, our focus remains firmly on building technology, partnerships and experiences that deliver value at every stage of the vehicle finance journey," said Rix. "Alan brings the commercial leadership, industry knowledge and strategic mindset that will help us accelerate that vision."