Car Finance 247 partners with Broadway Insurance to enhance dealer support proposition
Car Finance 247 has partnered with Broadway Insurance Partners to launch a new insurance and employee benefits proposition for its dealer network, giving dealers across the UK local access to specialist motor trade cover. The partnership brings a dedicated team of insurance client executives to work alongside CF247's regional teams, supporting dealers with everything from premises and stock cover to employee benefits like group life and private medical insurance.
Car Finance 247 (www.carfinance247.co.uk) has partnered with Broadway Insurance Partners to roll out a new insurance and employee benefits proposition designed specifically for motor dealers across its network.
The initiative strengthens Car Finance 247’s broader dealer offering by providing access to a comprehensive suite of motor trade insurance products. Cover arranged through Broadway Insurance Partners will include premises insurance, vehicle stock, road risks, employers’ liability, public liability, and employee benefits such as group life insurance and group private medical insurance.
A dedicated team of Broadway client executives will cover the whole of the UK, working closely alongside Regional Service Managers and Area Sales Managers at Car Finance 247. This structure ensures that dealers benefit from local access to an experienced insurance professional who can support them with their individual arrangements – whether they are reviewing existing cover, expanding their business, or joining the Car Finance 247 network for the first time.
The partnership forms part of Car Finance 247’s wider strategy to provide a comprehensive range of services that support the success of their dealer network.
George Farmer, Managing Director at Car Finance 247, said:
“We want to make sure our dealers have access to the right support. This is about giving them local, face-to-face access to an insurance specialist who genuinely understands the motor trade. Having someone who can sit down with you, understand your business and tailor the right cover makes a real difference. By working with Broadway, we’re able to offer that more personal, hands-on support as part of the wider service we provide to our dealer network.”
Daniel Lloyd-John, Founder and CEO, Broadway Insurance Partners, said:
“We are delighted to be partnering with Car Finance 247 to support their dealer network. Motor trade businesses face a unique set of risks, and having the right insurance in place is essential. Our team of client executives will be working closely with Car Finance 247’s regional and area managers across the UK, so that every dealer has a knowledgeable point of contact who can help them get their insurance arrangements right.”